Benijofar and Benimar are located to the north-west of Terroveija and to the south-west of the capital, Alicante. Benijofar is a small village with over 4,000 residents. Meanwhile, the significantly larger town of Rojales neighbours Benijofar along the glistening banks of the River Segura. A more urbanised area than its surrounding towns and villages, Rojales comes packed with a range of facilities and attractions, from sports pitches to ancient building and museums, including the Huerta Museum and the Paleontological Archaeological Museum.
The village of Rojales has a population of over 20,000 people, making the village more akin to a small town in this part of Alicante. It has been around for millenia alongside the Segura River, surviving and thriving through Roman, Araba and Iberian periods. A beautiful, rustic and culturally rich village, residents and visitors are spoilt for choice for some truly memorable walking roots. Aside from hosting several independent museums, the world-famous salt lakes are located nearby in Torreveija Natural Park.
In terms of architecture and demographics, Benijofar is very similar to the more urban areas see in Rojales. Within the village you will find a traditional Catholic church alongside the historic village square, where you will find many villagers passing through on a daily basis. A thriving hub of activity, the village square offers many an opportunity for that perfect Instagram shot.
In the village square and in the surrounding streets, residents and visitors enjoy a decent range of locals and bars, catering to both local and European tastes. The outer limits of the town connect to several breathtaking walking routes. Notably, both the Torrevieja Natural Park and the coast are both around 10 km away – we estimate this journey to take approximately 30 minutes by bicycle.
Quesada is the main urban zone within the large village of Rojales, and inside these areas are the small districts of El Raso and Lo Pepin. Well connected with public transport, Quesada is easily accessed from surrounding areas, including Benijofar and the wider area of Rojales. The closest beaches are approximately 8km away in Campoamar and Guardamar del Segura.
Popular for its Meditteranean climates and local amenities, Quesada and its surrounding areas are highly popular with foreign visitors, especially from the UK and Ireland. The reasons for the area’s popularity are clear to see: bars and restaurants lines the streets, whilst the town offers all those essentials including a bank, supermarket and even a health spa.
Activities in Rojales and Benijofar
Rojales is famous for its cave houses to the south of the village. This is one of the main attractions in the area. One of the region’s best-kept secrets, homes are carved into the side of sprawling hills. Unique to Spain and most of Europe, these sites are well-worth a visit.
The areas of Rojales and Benijar are surrounded by breathtaking walking and cycling routes, one of which is the famous Three Crosses Viewpoint. Meanwhile, other routes connect to the brilliant salt lakes of Laguna Salada de la Mata and Laguna Salada de Torrevieja. Famous for their otherworldly pink colours, these natural wonders are a definite must-visit for residents and holidaymakers alike.
Restaurants and Bars
Food lovers are spoilt for choice, enjoying a good range of traditional Spanish tapas bars and restaurants catering to both local and international choices. The same goes for bars, lounges located across both areas.
Benijofar really stands out for its offering of restaurants, celebrated for their eclectic menus, attentive staff and reasonable prices. We recommend La Cata Restaurante or Fratelli Ristorante Italiano, an Italian restaurant that crafts beautiful dishes using local ingredients and regional produce.
When visiting Rojales, be sure to visit Bistro Vivaldi. A buzzing atmosphere meets comfortable and intimate surroundings, with tables located both inside the restaurant and outside on its breezy terrace. Also specialising in local produce, Bistro Vivaldi has even gone as far as releasing its own line of food products. For a more family-friendly alternative, check out Bar El Resspiro.
Galleries and Museums
In and around the area there are traditional Gaparito wells, historically used to collect rainwater. One is still in operation, whilst the other has been redeveloped into a gallery and exhibition space.
Rojales is renowned for its two museums: the Paleontological Archaeological Museum and the Huerta Museum. In both of these institutions visitors can enjoy regularly-changing exhibitions, all focussing on the local history of Rojales and its surrounding areas.
Beyond its offering of museums, bars and eateries; Rojales offers three festivals across the year (commonly known as ‘fiestas’). The largest of these festivals is the festival of San Pedro Apostol, taking place across the entire day on the 29th of June every year. Starting with a range of sporting challenges, the festivities last well into the night.
October 5th also sees the celebration of another holy festival: The Feast of the Virgin of the Rosary, in honour of the Patron Saint of Rojales.
In the warmer period of May 15th, the throne of San Isidro is carried into the surrounding mountains. In traditional Spanish style, festivities carry on late into the night.
A small journey away are the beaches of Guardamar del Segura and Campomar. Appreciated for their clear waters and pristine sands, these beaches are highly popular with tourists and locals alike, especially in the summer months. For golf lovers, the award-winning La Marquesa Golf Course is also no more than 10 minutes away.
For visitors looking to explore outside of the Rojales area, the quaint and beautiful villages of Formentera del Segura and Los Palacios are located on the far side of the Segura River. With a range of shops, restaurants and a sports village, these areas are certainly worth a day-trip.
Even the small urban zone of Quesdas offers a huge range of activities. Residents and visitors can enjoy a bowling alley and mini golf, as well as a lush bowling green and gymnasium.
Getting Around the Area
From both Rojales and Benijofar there are connections to both the main cities of this region, Alicante and Torrevieja. To get to both cities you can either use your own car or one of the regular buses. The journey to these places would generally take around 25-30 minutes, depending on traffic and other circumstances.
Coming and Going
Depending on where you’re coming from there are a lot of ways to arrive to this part of Spain. One of the main ways is to arrive into the Alicante Airport or Murcia Airport. Flights from all over Europe arrive into the new Alicante terminal and Murcia airport. There are many flights from the UK arriving from Belfast, Edinburgh, Cardiff and many airports in England including Newcastle, Liverpool, Manchester, Leeds and London. If you ever need to head back home for a catch up with friends and family, finding a flight will not be difficult.